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Research Inside - making decisions better

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Research and the insight from the evidence it creates changes everything; from design to implementation of advertising, communication, products and public policy and much more. Our #ResearchInside campaign highlights a few of brilliant and innvoative ways where research makes a difference.

There are so many great case studies from research demonstrating the impact that we have on design and decision making both in the commercial and public sectors. We want to celebrate this impact and share the message widely to demonstrate the range and variety of products, policies and communication where research and the insights it generates has made a real difference.

Share and celebrate the impact of research using #ResearchInside

International Research: Gallup, Harvard TH Chan and Global Alliance for Improved Nutrition

Learn how research is tackling global malnutrition across 56 countries through the Global Diet Quality Project

Creative Development Research: The Outsiders, McDonald’s, Leo Burnett, Peek Content and House51

The campaign which resulted from this research gained a lot of traction in the marketing sector and beyond, winning awards including at Cannes Film Lions, and we’re keen to demonstrate research’s role in creating McDonald’s most popular campaign ever.

Cultural Insights: VERVE and BBC Studios

As well as profiling another household name relying on research, this project included interesting methods eg semiotic decoding, auto-ethnography and cultural analysis to help BBC Studios reinvigorate soap operas for today’s audience.

Activation of Insight: BookTrust

This award clearly demonstrates the positive social impact research can have, with the research – including surveys and interviews with delivery partners and families – resulting in BookTrust transforming its approach to its early years offer and how it engages low-income or vulnerable families to effect behaviour change around reading.

Activation of Analytics: Formula E and Meshh

This project underscores the potential of combining technology with human analysis – an important objective for MRS’ communications objectives this year – to deliver commercial results. The research improved experiences for both fans and sponsors and in a way which was bespoke for each venue.

Business-to-Business Research: McCann Truth Central and Prologis

We want to showcase the importance of research within B2B, and the Prologis whitepaper is a good example of where research has opened conversations for the company with government and the wider industry to break down preconceptions around the sector and illustrate the opportunities and challenges it faces. It is also being used to attract talent to the sector, which brings another angle to the benefits of the project.